cyclex team

About us

Ross and Nikki, both students in their 20s from Bournemouth University, launched their bike hire business in 1993 with a loan from the Prince’s Trust. Today, Cyclexperience is still owned and run as a family business. The ‘secret ingredient’ of their success? An amazing team providing world-class customer experience.

ross and nikki from cyclexperience

Quick facts

28 years

in business providing cycling experiences


customers served as of 2021

350+ bikes

from the best brands in our fleet


We are a seasonal business providing local jobs all year round. We give opportunities to youngsters, work experience to students from local colleges and special needs educational establishments.



Nikki B

Office manager

Jon (and Monty!)

General manager


Operations & admin




Senior mechanic


Workshop manager


Customer service

The Cyclexperience story

Cyclexperience founded

May 1993

When we started out, we were just 20 bikes in a grain shed, with a big idea.

First retail store opened


We opened the Island Shop (now Boost Bike Hub) in Brockenhurst to focus on Bike Hire & Rental.

First hire centre opened


As our hire business grew, we built new premises conveniently situated in Brockenhurst Rail Station Car Park.

Started selling E-bikes


15 years before the ‘E-bike revolution’ we were already seeing the potential of Electric bikes.

Trading Standards Award


We were the first bike shop to be awarded ‘Buy with Confidence’ by Hampshire Trading Standards.

1st UK shop to sell Cube Bikes


Cyclexperience were the first bike shop in England to sell Cube bikes.

High five! An award!


Cyclexperience was recognised by the Southern Tourist Board as a runner up for Best Tourism Experience.

Launched early Ecommerce


Cyclexperience launched one of the first e-commerce sites in the UK cycling industry.

Corfe Castle centre opened


Cyclexperience begins renting bikes at the stunning Corfe Castle, Dorset.

Supporting Sky Ride


We provided hire bikes to Sky Ride events in cities around the country.

All Ability bike scheme


We hosted the first New Forest National Park Inclusive bike scheme, PEDALL.

Fleet size increased


Cyclexperience becomes the first hire centre on the South Coast to offer over 300 quality bikes to rent.

New Hire Centre completed

August 2016

We built a new hire centre in Brockenhurst Station Car Park with the help of a National Park Grant.

Cycling App Launched

July 2017

Working with local agency fwdesign, our most popular New Forest & Dorset routes are available on the free 'Cyclexperience' app.

Yaay! We won 3 awards!

November 2017

Cyclexperience won (not one, not two) three times at New Forest Brilliance In Business awards!

Our 30th birthday

May 2023

Cyclexperience was launched on 1st May 1993. We all celebrated with bubbly in our coffee mugs!

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Join our friendly and diverse team!

Do you enjoy helping people and working with bikes? Are you looking for a friendly workplace where you can really make a difference?

Enquire about jobs
cyclexperience careers